About me

Hi, I'm Zsófi!

ICF ACC credentialed Business & Mental Coach.

ICF ACC credentialed coach

For years, I believed the next goal, promotion, or positive feedback would finally make me feel secure. But every time I reached something, the relief was short-lived. There was always another 'mountain to climb.'

Looking back, I didn’t need more ambition or discipline. I needed to separate my self-worth from my performance.
I call this pattern the “insecure overachiever”: someone who looks successful, while internally never feeling quite enough. I’m a Business & Mental Coach, supporting high achievers who are tired of constantly proving themselves and using achievement as proof of worth.

Professional Background

I Understand the Corporate World!

I spent ten years in multinational environments, in leadership and regional roles. I worked in a setting where high performance, constant change, and pressure of high responsibility were part of everyday life. Most recently, I worked as Brand Director for Central Europe at Procter & Gamble.

I led multicultural, multifunctional teams, and was responsible for the strategic growth of multi-million-dollar brands. I know the pressure on decision-makers, the expectations of performance culture, and the inner tension, when someone tries to keep proving themselves for long time.

Expat Years in Switzerland

Living and Working Abroad

I spent two years as an expat in Switzerland. I know firsthand what it means to build a career in a new environment while being far from family and friends.

I moved during Covid, and despite a difficult start, it became one of the most defining and beautiful chapters of my life. It deepened my self-awareness, strengthened my mental resilience, and taught me how to build new relationships while maintaining old ones across long distances.

Sport Mental and Team Coaching

Sport and Mental Strength

Sport has always been one of the anchors in my life. I played competitive handball for thirteen years, and I still regularly challenge myself, whether through a 30-kilometer run, scuba diving, or tennis.

For me, sport is not only about endurance and physical performance, but also about the inner strength and mindset that matter both in sport and in business.

It taught me to stay focused, remain calm under pressure, and handle setbacks. These skills often appear in coaching. Building on my athletic and leadership experience, I am currently completing a Sport Mental Coaching and Team Coach qualification.

My philosophy

5 reasons (not) to work with me

01

I believe your worth is not defined by your latest achievement.

Your title, performance reviews, and results do not define your value.

02

I believe 60+ working hours per week is not a success metric.

Overtime alone does not make you more valuable.

03

I believe you can be ambitious and uncertain at the same time.

Uncertainty does not mean you are not good enough.

04

I believe real change does not come from quick hacks.

I will not tell you what to do. I will ask questions, sometimes uncomfortable ones.

05

I believe you are already enough.

In coaching, we also highlight your strengths so you can see and trust them more clearly.